Help!Economic strategy phrase and examples needed!

Anyone have some economic studies backgound? Is there a phrase for an economic strategy which markets outside an industry. Ie. deer producers marketing to deer producers vs deer producers marketing hunts, meat, ecotourism to the general public... (outside the border of an existing industry)...Help!! Writing an article and I know there must be an economic phrase for this strategy...



Also, who out there is marketing your product outside the deer industry to the general public? ie/ tv shows, educational tours, ecotourism? Any suggestions? I am writing up a few examples... Post some names/products here for me please...