Marketing 2013

The Marketing season is here! And there are some great animals out there that deserve some marketing! This is an excerpt from an article Randy & I wrote for the Summer issue of Deer Tracking Magazine (this is a short summary of a full 3 page article):



"Marketing Observations



.....We humbly admit that we’re no marketing experts...just in the business that includes our own observations and notations from many who share their thoughts and experiences with us. Marketing always matters, but, summer and fall seem to draw more attention to it. So, as you plan your new year of marketing, perhaps something here will help make it even better for you...



A. Don’t Limit Your Market!"

-view your ad like your viewers do...

B. Accurate Marketing

-scores, terminology, body weights, no photoshop

C. Considerate Marketing

-list photo names, ages and scores... people generally will not ask for fear of looking "stupid"

D. Concise Marketing

-reduce clutter, but be concise and offer necessary information

E. Maximize Sale Lot Space

-Saying, “This lot just speaks for itself” suggests that new producers are either not needed or not cared about.

• Fill in the family tree

• Add scores, names, and ages of animals

• Include lots of comments and meaningful explanation (birthing stats, real body weights, etc)

• Don’t assume that a certain sire AI sire needs no explanation of his worth. (Did “Maxbo” mean anything to you before you knew about him?)

• Put your sales pitch in print. Waiting to verbalize your “extra good deal” at the auction, may leave some potential bidders not even bothering to attend or follow the auction.

• Be detailed. Who knows, that one obscure detail or old name pedigree you left out could be just the one they were looking for to add to their pedigree plan!

You are after new markets and the greatest number of potential bidders. Use that sales space! (And make sure you get it to the print/auction catalogues well in time so it can be proofed. This is not last minute stuff!)





F. A Few More Tips

-More hints and observations in Summer 2013 issue of Deer Tracking...



“The codfish lays ten thousand eggs.

The homely hen lays one.

Codfish never cackles to tell you what she has done.

And so we scorn the codfish,

while the humble hen we prize,

which only goes to show you that it pays to advertise!”

― Quote



So on that note, Here's a reminder that the Deer Tracking Fall advertising Deadline is Aug 15 for photos (if we are designing your ad), ready made ads can be submitted the following week.



BUT, we are now booking ad space for this fall issue. In order to reserve your space please let us know so we can hold it until your ad arrives in August....As always we aim to get this fall issue in the mail the beginning of September to maximize your marketing opportunities... Give us a call or email us to reserve your space now!



[email protected] or 306-276-2144

Thanks! For ad rates, etc check out http://www.deertracking.com

Marketing is always affordable...at Deer Tracking we offer free marketing by way of article submissions...Now that is not to say that we are looking for articles marketing your latest invention or biggest buck. That's where PR-(Public relations) can be better than writing promotion about yourself.... (PR is when other people say how great you are. PR is better.)



But what we are saying is that if you really want others to get to know who you are in the industry, submit an article that we can consider printing in the fall Deer Tracking. Think of generic topics of interest to anyone in the industry...ie/ I am a new producer and this is what I observed, this is what helped me...or I am a veteran producer and this is what I have learned over my deer farming/ranching years....or I am a leader in the industry and this is what I would like the deer industry to know...or I had this health issue with a doe/buck or fawn on my farm and here is the success story...or this was a humourous experience I had...or this was a great idea...or look at this strange antler growth, etc etc



Marketing is always affordable. But sometimes it takes some effort. Let us help you market. We want to see you succeed. If you don't succeed, we don't succeed!



Now accepting article submissions for the Fall issue of Deer Tracking. Deadline Aug 15, for final submissions but to be sure to allow time for review of your article please contact us earlier to let us know you are interested in article submission. We also offer editing at no charge and are willing to help you make your article look great!

With every article published we also offer you a free 1 year subscription to Deer Tracking for yourself or a friend. Contact us today for details!!

Marketing IS always affordable...sometimes it just "looks different".