Russell
Site Founder
- Joined
- Mar 30, 2009
- Messages
- 283
- Location
- Edmonton, Alberta CANADA
URGENT MEMO TO ALL DEER INDUSTRY STAKEHOLDERS ONLY
FROM: Len Jubinville
Dear North American Deer Farmers,
The reason I am writing this letter is because I have very serious concerns about the path that many of us are choosing for our emerging deer industry. As far as the public is concerned the deer industry is barely in its infancy. What we’re trying to do has never been done before in North America. We’re trying to commercialize icons like the elk, the whitetail and the mule deer and for this reason the public’s perception of our industry is of the utmost importance. It is imperative that, as deer farmers, we know where we’re going with our industry, why we’re raising these animals behind high fences and that we are united in our vision for doing so.
To successfully bring on changes in our modern democratic societies is always a challenge and it’s something that stakeholders of any industry should not attempt to do by the seat of their pants. As many of you know, I have lived through the destruction of the deer industry in Alberta. Unfortunately, I see the same thing happening in the United States and it’s high time we wake up and work together before we lose our industry.
In Canada our DNR, along with some members of our own hunting communities were successful in tainting deer farmers to the public as unethical hunters and a threat to wildlife. In the USA, I see the Anti’s destroying our industry by tainting us on a number of fronts such as bambi killers, unethical hunters, unethical breeders, deer mill operators and a threat to wildlife. I have personally visited many farms throughout North America and seen farmers bottle feeding all of their female fawns and some even their buck fawns. Some deer are being raised in very small pens with not even a single blade of grass in them. I’ve also seen bucks with antlers so big they can’t comfortably hold their heads up and have heard comments suggesting that this could be perceived as inhumane. Aren’t we actually giving the anti’s everything they need to destroy us just by the way we do things? At a recent seminar, I asked the question “why are we raising these animals this way?” and the response was that it was better for marketing purposes and for handling our animals. If that’s the case, we are no different than the breeders of dogs, lamas, cats, horses or cows. This would be acceptable if our primary market was meant to be petting zoos, but it’s not. Our primary market is hunting and we need to raise our animals accordingly.
How we raise our animals is what’s going to separate and differentiate us from all other domestic industries and it’s ultimately what’s going to legitimize our industry. Can anyone see us hunting pets in USA anytime soon? I sure can’t. We need to be marketing our animals through binoculars, scopes and videos and when it comes to handling them we should try as much as possible to do so in their wild and natural state and the least times possible. The does are just as elusive as the bucks so our cull does could also be hunted as a way to teach new hunters to eventually increase their numbers. From my twenty year experience, the art of raising and handling wild deer is not difficult to learn and it makes everything so much easier and more economical. It’s only a myth that bottle feds are better to handle. The stress factor remains the same and like many of you know by now, the bottle feds actually add labour and cost to an operation including when it comes to handling them.
My good friends Bob and Sandy Holig in Minnesota are a very good example because they no longer bottle feed their female fawns and their new Autumn Antlers Agri Park (hunting preserve) is up and running and stocked with wild deer only. Another good example is the Shafers in North Dakota. Whenever Shawn and Clark market or show someone their animals, it’s done from inside a pickup truck with a pair of binoculars. Laurie Prasniki and Lavern Yoder, both from Wisconsin, are also good examples and I know there are many other deer farmers like them throughout the United States, Canada and Mexico.
We can’t be breeding deer for only one trait. It’s very important that we raise balanced animals and that we preserve the breed as much as possible. We can do this and at the same time help legitimize our industry if we go about it the right way. It’s all about knowing what we want as an industry and then choosing the right path to best accomplish those goals. My biggest question in all of this is why are we trying to change these icons to fit our pens and ideals instead of building our industry to fit these animals? Because hunting is our primary market, the last thing we want to do is breed the illusiveness right out of our animals! Another very important attribute we need to preserve is the mothering abilities of our does. I think these animals are perfect just the way they are and we should be grateful for the opportunity of being able to farm them. They have evolved over a million years in North America and have thrived against all odds. These animals are deserving of our respect and if we all stop to think about it, this is our last chance. There is no other wild indigenous ruminant left to build an industry around. Without hunting we have no industry. All we would have is a pyramid scheme that sooner than later would come crashing down. Is that what we want?
The second reason for my letter is to create awareness about the importance of a vision and business plan for the industry as a whole. I would like you to imagine there’s a blank canvas over North America and someone is being commissioned to paint a picture of the deer industry for everyone to see. As deer breeders and industry stakeholders, it’s important that we paint this picture ourselves before anyone else does for us, because if we wait for someone else to do it, we might not like what we see. I would hate for us to miss this once in a lifetime opportunity. I say North America because the deer are North American animals deserving of a North American Vision. As far as I’m concerned, we’re on to something very good for everyone including our planet. With the right plan and energy behind it, new entrants into our industry would be lined up at our gates waiting to get in. This line up would not only include individuals but also other states and provinces looking at ideas to diversify their economies in sustainable ways. Creating a demand for the whole industry is where our focus should be, not just on the demand for a few monster bucks.
Is what I’m talking about possible or is it simply a dream? I’m convinced that if we stay focused and devote our time and energy on the big picture rather than on just genetics and growing big antlers, we can blow the gates wide open on this industry. Less than one percent of the population can relate to big antlers behind high fences and yet that’s where most of our energies are being concentrated on right now. Most of the little remaining energy within the industry is spent on defending our existence or running around the country putting out fires or trying to remove road blocks. What if we were to change that scenario so the majority of the population can relate and agree with what we’re doing and why we’re doing it. By wrapping our vision and industry around things like family, nature, outdoor activities, health, security, the family farm, rural communities, the environment, wildlife, economics, tourism and any other positive images we can create together, I’m confident we can gain acceptance and support from the majority of our fellow Americans. After all, isn’t a majority and acceptance very important in a democracy?
When one really takes the time to study and dissect our industry’s full potential, one soon realizes that instead of being part of the problem, a thriving deer industry has the potential to become part of the solution to some pretty serious global economic and environmental concerns. For example, as the great Nations we claim to be, how much longer will we continue smashing these majestic creatures on our roads, railroads and airports? How many people or who in particular has to die from a deer accident before changes are introduced in the management of our wildlife throughout North America. Couldn’t Nature Agri Parks become part of the solution for this problem? Again, this is simply one example but personally I think it’s a major one.
Three things are required before a business plan can be formulated. First, we have to come up with the right vision. This I’m positive we can do from within our industry. The second requirement is someone to lead the formation which again I feel can be found within our industry. The third thing we need is a professional business plan writer. I realize my suggestions require an investment of time and money to implement but what will it cost if we don’t implement some sort of future vision and business plan and industry standards? I believe, like the nightmare farmers in Alberta and Montana have experienced, it could very well cost us our industry. If some of you think I’m exaggerating, just remember that today in United States you can no longer slaughter horses. What are the horse farmers expected to do with their culls and old horses? This type of regulation is devastating to their industry as it would be to any industry built around animals. The world is changing fast and we live in a very different one then even just a few years ago. It’s more important today than it ever was to know which path to take for our industry.
The benefits I’m talking about far out weigh the cost and are too numerous to mention at this time but as a quick overview, I believe the right vision and business plan would:
How can we ask new farmers to first come up with their vision and business plan when the industry as a whole doesn’t have one? When push comes to shove, how can our lobbyists and politicians stand up and fight for us when they are not informed and have nothing at their disposal to assist them in defending our position? How can we lobby for regulations when we do not have a grasp of the big picture? How can we make movies and go public when we don’t yet know the big picture we want others to see? First, we need to come up with a vision and a plan and then we work at getting regulations and public messages to fit the plan and not the other way around.
Thank you for your time on this matter and please know I care deeply about all of you. I also care for the deer and the industry we are working so hard to preserve. Because I suffered through the death of the Alberta deer industry, I will do whatever I can to prevent others from going through such a devastating experience. Please feel free to contact me directly with your comments and or suggestions.
Len Jubinville
[email protected]
FROM: Len Jubinville
Dear North American Deer Farmers,
The reason I am writing this letter is because I have very serious concerns about the path that many of us are choosing for our emerging deer industry. As far as the public is concerned the deer industry is barely in its infancy. What we’re trying to do has never been done before in North America. We’re trying to commercialize icons like the elk, the whitetail and the mule deer and for this reason the public’s perception of our industry is of the utmost importance. It is imperative that, as deer farmers, we know where we’re going with our industry, why we’re raising these animals behind high fences and that we are united in our vision for doing so.
To successfully bring on changes in our modern democratic societies is always a challenge and it’s something that stakeholders of any industry should not attempt to do by the seat of their pants. As many of you know, I have lived through the destruction of the deer industry in Alberta. Unfortunately, I see the same thing happening in the United States and it’s high time we wake up and work together before we lose our industry.
In Canada our DNR, along with some members of our own hunting communities were successful in tainting deer farmers to the public as unethical hunters and a threat to wildlife. In the USA, I see the Anti’s destroying our industry by tainting us on a number of fronts such as bambi killers, unethical hunters, unethical breeders, deer mill operators and a threat to wildlife. I have personally visited many farms throughout North America and seen farmers bottle feeding all of their female fawns and some even their buck fawns. Some deer are being raised in very small pens with not even a single blade of grass in them. I’ve also seen bucks with antlers so big they can’t comfortably hold their heads up and have heard comments suggesting that this could be perceived as inhumane. Aren’t we actually giving the anti’s everything they need to destroy us just by the way we do things? At a recent seminar, I asked the question “why are we raising these animals this way?” and the response was that it was better for marketing purposes and for handling our animals. If that’s the case, we are no different than the breeders of dogs, lamas, cats, horses or cows. This would be acceptable if our primary market was meant to be petting zoos, but it’s not. Our primary market is hunting and we need to raise our animals accordingly.
How we raise our animals is what’s going to separate and differentiate us from all other domestic industries and it’s ultimately what’s going to legitimize our industry. Can anyone see us hunting pets in USA anytime soon? I sure can’t. We need to be marketing our animals through binoculars, scopes and videos and when it comes to handling them we should try as much as possible to do so in their wild and natural state and the least times possible. The does are just as elusive as the bucks so our cull does could also be hunted as a way to teach new hunters to eventually increase their numbers. From my twenty year experience, the art of raising and handling wild deer is not difficult to learn and it makes everything so much easier and more economical. It’s only a myth that bottle feds are better to handle. The stress factor remains the same and like many of you know by now, the bottle feds actually add labour and cost to an operation including when it comes to handling them.
My good friends Bob and Sandy Holig in Minnesota are a very good example because they no longer bottle feed their female fawns and their new Autumn Antlers Agri Park (hunting preserve) is up and running and stocked with wild deer only. Another good example is the Shafers in North Dakota. Whenever Shawn and Clark market or show someone their animals, it’s done from inside a pickup truck with a pair of binoculars. Laurie Prasniki and Lavern Yoder, both from Wisconsin, are also good examples and I know there are many other deer farmers like them throughout the United States, Canada and Mexico.
We can’t be breeding deer for only one trait. It’s very important that we raise balanced animals and that we preserve the breed as much as possible. We can do this and at the same time help legitimize our industry if we go about it the right way. It’s all about knowing what we want as an industry and then choosing the right path to best accomplish those goals. My biggest question in all of this is why are we trying to change these icons to fit our pens and ideals instead of building our industry to fit these animals? Because hunting is our primary market, the last thing we want to do is breed the illusiveness right out of our animals! Another very important attribute we need to preserve is the mothering abilities of our does. I think these animals are perfect just the way they are and we should be grateful for the opportunity of being able to farm them. They have evolved over a million years in North America and have thrived against all odds. These animals are deserving of our respect and if we all stop to think about it, this is our last chance. There is no other wild indigenous ruminant left to build an industry around. Without hunting we have no industry. All we would have is a pyramid scheme that sooner than later would come crashing down. Is that what we want?
The second reason for my letter is to create awareness about the importance of a vision and business plan for the industry as a whole. I would like you to imagine there’s a blank canvas over North America and someone is being commissioned to paint a picture of the deer industry for everyone to see. As deer breeders and industry stakeholders, it’s important that we paint this picture ourselves before anyone else does for us, because if we wait for someone else to do it, we might not like what we see. I would hate for us to miss this once in a lifetime opportunity. I say North America because the deer are North American animals deserving of a North American Vision. As far as I’m concerned, we’re on to something very good for everyone including our planet. With the right plan and energy behind it, new entrants into our industry would be lined up at our gates waiting to get in. This line up would not only include individuals but also other states and provinces looking at ideas to diversify their economies in sustainable ways. Creating a demand for the whole industry is where our focus should be, not just on the demand for a few monster bucks.
Is what I’m talking about possible or is it simply a dream? I’m convinced that if we stay focused and devote our time and energy on the big picture rather than on just genetics and growing big antlers, we can blow the gates wide open on this industry. Less than one percent of the population can relate to big antlers behind high fences and yet that’s where most of our energies are being concentrated on right now. Most of the little remaining energy within the industry is spent on defending our existence or running around the country putting out fires or trying to remove road blocks. What if we were to change that scenario so the majority of the population can relate and agree with what we’re doing and why we’re doing it. By wrapping our vision and industry around things like family, nature, outdoor activities, health, security, the family farm, rural communities, the environment, wildlife, economics, tourism and any other positive images we can create together, I’m confident we can gain acceptance and support from the majority of our fellow Americans. After all, isn’t a majority and acceptance very important in a democracy?
When one really takes the time to study and dissect our industry’s full potential, one soon realizes that instead of being part of the problem, a thriving deer industry has the potential to become part of the solution to some pretty serious global economic and environmental concerns. For example, as the great Nations we claim to be, how much longer will we continue smashing these majestic creatures on our roads, railroads and airports? How many people or who in particular has to die from a deer accident before changes are introduced in the management of our wildlife throughout North America. Couldn’t Nature Agri Parks become part of the solution for this problem? Again, this is simply one example but personally I think it’s a major one.
Three things are required before a business plan can be formulated. First, we have to come up with the right vision. This I’m positive we can do from within our industry. The second requirement is someone to lead the formation which again I feel can be found within our industry. The third thing we need is a professional business plan writer. I realize my suggestions require an investment of time and money to implement but what will it cost if we don’t implement some sort of future vision and business plan and industry standards? I believe, like the nightmare farmers in Alberta and Montana have experienced, it could very well cost us our industry. If some of you think I’m exaggerating, just remember that today in United States you can no longer slaughter horses. What are the horse farmers expected to do with their culls and old horses? This type of regulation is devastating to their industry as it would be to any industry built around animals. The world is changing fast and we live in a very different one then even just a few years ago. It’s more important today than it ever was to know which path to take for our industry.
The benefits I’m talking about far out weigh the cost and are too numerous to mention at this time but as a quick overview, I believe the right vision and business plan would:
- Unite us under one message
- Educate us and help us become ambassadors of our industry
- Educate the public
- Empower our politicians and ourselves (knowledge is power and we can more easily stand for something when we have the proper information)
- Identify our hurdles and markets
- Help us to keep focused and united in our vision
- Give us continuity
- Help us become pro-active rather than re-active
- Save us time and money
- Assist us in raising funds
- Ultimately help secure and legitimize our industry
- Allow us to steer our own ship
- Help in getting the right regulations in place to fit the industry
- Most importantly, it protects the industry not only from our adversaries but also from unethical producers or operators as the plan becomes a shield for the industry as a whole. No longer can anyone directly attack the industry, they have to attack it through the plan. If the plan is strong, no one or nothing can penetrate it.
How can we ask new farmers to first come up with their vision and business plan when the industry as a whole doesn’t have one? When push comes to shove, how can our lobbyists and politicians stand up and fight for us when they are not informed and have nothing at their disposal to assist them in defending our position? How can we lobby for regulations when we do not have a grasp of the big picture? How can we make movies and go public when we don’t yet know the big picture we want others to see? First, we need to come up with a vision and a plan and then we work at getting regulations and public messages to fit the plan and not the other way around.
Thank you for your time on this matter and please know I care deeply about all of you. I also care for the deer and the industry we are working so hard to preserve. Because I suffered through the death of the Alberta deer industry, I will do whatever I can to prevent others from going through such a devastating experience. Please feel free to contact me directly with your comments and or suggestions.
Len Jubinville
[email protected]