Well Robbie, I think this question has multiple answers for me, and it depends at what point during the last 15 years I have been in deer we want to talk about.
When I first got started it was to make a few extra dollars to put towards our retirement some day. At the time we started I was a big deer hunter and loved to hunt them and loved to see how the various bucks grow different racks. I found it interesting looking at racks from the same buck as it matured year after year, and how those racks changed each year.
Then after a few years it became obvious there was only one way to make that extra money, and that meant getting more serious about what we were doing. Very shortly after that CWD became "all the rage"
here in WI. At that time it had to become a business because the fight we were thrown into against the state and others took a ton of effort and time.
That meant buying better animals and using A/I with semen from the best bucks to quickly improve the quality of our herd.
Then at some point during the fight with the DNR and others, it became (for me anyway) a fight for the freedoms that our brave men and women have fought for all over the world. I felt I just HAD to keep farming deer just to preserve the freedom their sacrifice had given us. To think that some people want to restrict and stop the ability of others to raise the animals they choose to raise, and restrict the ability of farms to make money raising those animals. I couldn't let that happen.
Then at some point the fight surrounding CWD became hoe hum and the story died away. By this time we had invested so much time, money, and effort that I decided this had to be more than just a "few extra dollars" for us any more. The investment and time was being seen by the quality bucks we were producing at our farm. This quality translated into more return for our investment that we had made. So then it became a serious business that had to be cultivated even more yet.
Last year for the first time we offered animals at auction just to test the waters. It was a success (in my eyes anyway) and this year we are in the Top 30 sale. I am very proud of that fact so pardon my saying so.
In Jan of 2009 I was furloughed from my job. The income from the deer was much needed over the last few months, and I am glad we had cultivated our farm into a serious business. Had we not, I don't know what shape we would be in today.
I can say that I enjoy raising whitetails. I enjoy the different racks that each buck grows. Hence my desire to raise big mainframe typicals with some extras for that added score and character.
I do however see it as a business. I have to see it that way. If I didn't I might not invest for better genetics and better quality. If not I might not continue the fight for our rights at both the state and at the national level. And I might not have the income I need to maintain our household and way of life.
The idea of it being a challenge or a race to grow bigger bucks than the rest is laughable really. It is like someone told me when I was a kid. There will always be someone faster and stronger, just do the best you can do.
I think to many people worry that they will look bad if they say they raise deer for the money. Get over it! No one should be ashamed of wanting to make money to make things better for their family. The idea of profit is what makes us all strive for better deer. When I show non-deer farmers what we grow they are in awe of the size of the bucks. Because we can do selective breeding we achieve routinely what the wild can only do on rare occasions. Deer farmers don't grow these bucks in a lab using freak mutations. We grow them with balanced nutrition and selective breeding. The laws of nature are not being abused.
Yes we love whitetails and do it for the joy we get from raising them. And yes we do it for the money.
Just my .02 cents worth.