Let the deer market himself???? Of course YOU have to market YOUR deer, this is how the successful people in ANY buisiness GET more buisiness. If you think letting the buck lay back in the pen is going to make you sales, you better take a course on buisiness or better yet a course in the "real world" of buisiness. It's pretty hard for a deer that nobody knows about to become known and in demand. Dennis said it exactly right, the bigger name farms that sell animals for more money are more successful because they put the extra time, money, deer investment and effort into there buisiness. You can sit back and do nothing and whine because you don't have a big name and can't sell your deer or you can go try and make one for yourself. It's really easy, all it takes is time, money, reputation, great deer, great pedigrees, advertising, more money, promotion and years worth of knowledge of pedigrees that other people believe in. A 400 inch buck that nobody has ever heard of is known as a shooter, and that's probably all he will be worth and thats IF you even spend the time marketing the buck to the guys looking for shooters.... Nobody is going to come knock on your door asking if you have any expensive deer they can buy, not in this day and age.