Were do we go from here ?

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I like all the comments from everybody. There is nothing better than a good discussion. I appreciate your thoughts Mike a well as everybody’s.



Here is where I think we are at and what will happen in the next couple years:



Right now there is a lot of big high scoring deer on the market. To get high scoring deer, they need to have extras. Call them non-typical if you want. This is the last I will mention typical-non-typical in this post. We'll just talk about score and price.



Most deer growers are growing deer that are over 180 at 3 years old. Many breeders I know are growing deer much bigger than that. Most of our 3 year olds scored way over 200 with many in the 250-300 range.



Most hunters want to spend from 3,000 to 6,000 on a hunt. We have had a bunch of new hunters move from low fence to high fence due to the drop in pricing and crappy low fence hunting they have been experiencing. If you only get from 3,000 to 6,000 for a hunt how much can you pay for the deer?



At most you can pay from 1500-3000 (If we use the 50% rule).



Where does that put us on size? Most breeders will sell their 150's to 170's for 1500-3000. They won't take that for their bigger deer. The demand is great for the 150-170 class. Not because of the look, but because of the price. And of course at that size and price, the look is usually typical (whoops).



NOW HERE IS A FACT:



Our ability to grow big deer has grown MUCH MUCH faster then the rate of what hunters are willing to pay. Let me repeat that.



Our ability to grow big deer has grown MUCH MUCH faster then the rate of what hunters are willing to pay. What does that mean?



One of 2 things has to happen. Either hunters have to pay more to shoot the bigger deer or the prices of the bigger deer have to come down to meet what the hunters will pay.



HOPEFULLY WE CAN MEET IN THE MIDDLE.



Now for all those people who don’t believe this I’ll ask this question. Do you think those big high scoring, high priced deer would move a little faster if the price was dropped by a third. How about half? If I could only pay 2000-3000 for a 220 inch deer would I be able to buy them? I’ll bet if I could buy them and sell them for 5- 6,000 that they would be taken in the preserve so fast that it would be amazing! And all of the sudden those 150-170 deer would be passed up like crazy.



So here is what I think (and I’m planning) will happen.



High scoring deer will have to come down in price, maybe 25%. 150-170 deer may go up in price (they are rare). When that happens, the hunters will step up in size a little (Unless our government keeps screwing us…which is highly possible). Demand will shift to the higher scoring deer and those deer will be taken and harvested. Things in those regards will start to balance out.



The end market will dictate what will happen over the next 5 years. Be thankful we have an end market. It drives the business.



THE GOOD AND THE BAD.



The bad of course is that prices on the big deer may continue to fall. The trick over the last couple years would be for breeders to be increasing the size of the deer they sell faster than the prices have dropped. For example if you used to raise 10 shooters that averaged 170 and brought 3500 each you grossed 35000. If they didn’t get any bigger the next few years and the price went to 2500 your gross dropped 10,000. But if you were like most breeders and increased your size to 200+ and got 4500 each, you may have increased your gross by 10,000. Prices were dropping but you were raising bigger deer. Of course costs have gone way up and really hurt us all lately.



The good news is (and I love this) we continue to widen the gap between preserve hunting and low fence hunting. That means we recruit more hunters which of course creates more demand. If a hunter is willing to spend 3000-6000 on a low fenced hunt there is a chance he will spend it in a preserve. This is all for another topic for another time but I really look at falling prices as an opportunity. It will cause problems in the short run but create demand in the long run.



Just some thoughts for now. Keep the comments coming!
 
I think Sam James hit the head of the nail with that swing. Very accurate forecast except for a couple small things IMHO.



1. The prices on the bigger deer are going to fall more than 25% average salary in the US is falling rapidly. And when it comes down to it high fence deer hunting is entertainment which is the first thing cut from family budgets when faced with a money crunch.

2. If commodities stay high it's going to crush the margins on alot of deer farms at the forecasted lower future prices. Which means more deer on the market just to make ends meet. We all know what that means.



Finally...

(Unless our government keeps screwing us…which is highly possible).



It's a certainty. The government has no choice but to fight to stay solvent. The European Union is doomed. It's going to drive the price of the dollar through the roof. Which is a death blow to the exports we do have.

That means a whole lot more people out of work...which means less hunters. Which feeds back to point #1.
 
I think in my opion and I know Sam knows more about it than most of us...........Prices on the higher scoring deer may come down in price....... but.............I doubt that the folks who are harvesting those bucks 350"+ are "average" hourly folks! Even in this economy there are folks out there that are not feeling the economic crunch like you and me.

Just my opion and yes Sam has always stood by his statment that they pay by the inch and until the time comes when they don't folks will still breed for those high scores = higher pay checks!

I enjoy raising both "typical" and "non typicals" and hope that in the near future that we will see a combination of the best of both worlds(atleast on my farm) LOL. I would love to produce a buck that has a 300"+ score with 30+" beams 26"-28" Inside Spread and a 6x+ frame and multiple brows with G2's 18"+ then step down from there too 16"+G3's and so on with about 50" of mass and all tines and beams grown out to a nice pointed look with all uptine points and large bodied animals (180+ lb does and 275+ lbs on my bucks) to carry my "LOOK" around!! Thats what I'm working on.:)



It interesting to see everyones thoughts.
 
SJames said:
I like all the comments from everybody. There is nothing better than a good discussion. I appreciate your thoughts Mike a well as everybody’s.



Here is where I think we are at and what will happen in the next couple years:



Right now there is a lot of big high scoring deer on the market. To get high scoring deer, they need to have extras. Call them non-typical if you want. This is the last I will mention typical-non-typical in this post. We'll just talk about score and price.



Most deer growers are growing deer that are over 180 at 3 years old. Many breeders I know are growing deer much bigger than that. Most of our 3 year olds scored way over 200 with many in the 250-300 range.



Most hunters want to spend from 3,000 to 6,000 on a hunt. We have had a bunch of new hunters move from low fence to high fence due to the drop in pricing and crappy low fence hunting they have been experiencing. If you only get from 3,000 to 6,000 for a hunt how much can you pay for the deer?



At most you can pay from 1500-3000 (If we use the 50% rule).



Where does that put us on size? Most breeders will sell their 150's to 170's for 1500-3000. They won't take that for their bigger deer. The demand is great for the 150-170 class. Not because of the look, but because of the price. And of course at that size and price, the look is usually typical (whoops).



NOW HERE IS A FACT:



Our ability to grow big deer has grown MUCH MUCH faster then the rate of what hunters are willing to pay. Let me repeat that.



Our ability to grow big deer has grown MUCH MUCH faster then the rate of what hunters are willing to pay. What does that mean?



One of 2 things has to happen. Either hunters have to pay more to shoot the bigger deer or the prices of the bigger deer have to come down to meet what the hunters will pay.



HOPEFULLY WE CAN MEET IN THE MIDDLE.



Now for all those people who don’t believe this I’ll ask this question. Do you think those big high scoring, high priced deer would move a little faster if the price was dropped by a third. How about half? If I could only pay 2000-3000 for a 220 inch deer would I be able to buy them? I’ll bet if I could buy them and sell them for 5- 6,000 that they would be taken in the preserve so fast that it would be amazing! And all of the sudden those 150-170 deer would be passed up like crazy.



So here is what I think (and I’m planning) will happen.



High scoring deer will have to come down in price, maybe 25%. 150-170 deer may go up in price (they are rare). When that happens, the hunters will step up in size a little (Unless our government keeps screwing us…which is highly possible). Demand will shift to the higher scoring deer and those deer will be taken and harvested. Things in those regards will start to balance out.



The end market will dictate what will happen over the next 5 years. Be thankful we have an end market. It drives the business.



THE GOOD AND THE BAD.



The bad of course is that prices on the big deer may continue to fall. The trick over the last couple years would be for breeders to be increasing the size of the deer they sell faster than the prices have dropped. For example if you used to raise 10 shooters that averaged 170 and brought 3500 each you grossed 35000. If they didn’t get any bigger the next few years and the price went to 2500 your gross dropped 10,000. But if you were like most breeders and increased your size to 200+ and got 4500 each, you may have increased your gross by 10,000. Prices were dropping but you were raising bigger deer. Of course costs have gone way up and really hurt us all lately.



The good news is (and I love this) we continue to widen the gap between preserve hunting and low fence hunting. That means we recruit more hunters which of course creates more demand. If a hunter is willing to spend 3000-6000 on a low fenced hunt there is a chance he will spend it in a preserve. This is all for another topic for another time but I really look at falling prices as an opportunity. It will cause problems in the short run but create demand in the long run.



Just some thoughts for now. Keep the comments coming!



I have to agree with sam on this one. We also have experienced a high number of new hunters coming from the low fence side and i will guarantee they are here to stay!! When the average joe can afford to shoot a 170 for the same price as they used to could shoot a 150 this industry will explode. That will put all our clients shooter bigger deer and taking them back home to show their low fence buddies! Everyone will hunt in a high fence, its not an ethical issue, its an affordability issue.. I have never had someone turn down a hunt if it didn't cost them ANYTHING!! If you guys are wondering what our future as a whole is looking like... It is GOOD ... Keep growing bucks, we are going to need them!
 
Go back and re-read Sam’s last 2 posts. Print it out and hang it on your refrigerator if you want to be in this business for the long hall. This guy knows his stuff and is speaking from many years of field experience. Over here at Quest Haven Lodge in PA we will ditto what Sam is saying. Bigger are better and size matters. If you want your profit margins to stay the same and not drop off as prices inevitably are and will with the growing supply of stockers, then grow bigger bucks. If 200” bucks were once worth $? when you sold them you should be prepared for them to be worth less in the future. The answer is grow them bigger and sell the bigger for the same price.
 
I just printed off Sam's post and put it on the refridgerator!
 
I believe the best way to make money in this business is to own a doe who throws $20,000 shooters everytime she has a son who hits 3 yrs old. Sam bought my shooters this year and he never asked thier pedigree--and I bet the hunters never asked either. I call these bucks the boys in green. Darren
 
Sam and Russ are right - and is what we have been trying to tell people. Breeders have to decide where their market is - in breeding stock or as shooters. If you are selling primarily shooters you don't need to DNA your entire herd and spend all that money. You don't need name brand deer - just good deer. It is sort of like horses, are you raising thoroughbreds or just good looking horses? Are your horses in the Kentucky Derby? Take an objective look at what you are doing.
 
darren said:
I believe the best way to make money in this business is to own a doe who throws $20,000 shooters everytime she has a son who hits 3 yrs old. Sam bought my shooters this year and he never asked thier pedigree--and I bet the hunters never asked either. I call these bucks the boys in green. Darren



Boys in Green, I Like That, Thats funny right there i dont care who ya are....

Merry Christmas Darren
 
I believe everything written in the previous posts. I have owned Whitetails for over 25 years so I have seen a lot of history go by. I haven't got into the "arms" race to raise the biggest or most famous deer . I raise them to suit me , mostly and I am overjoyed with the deer I have raised. I only have a few head , 7-25 , at any one time. Once I believed I could raise 5 bucks a year and retire with this income . 200 plus deer were worth nearly 18-20 K for a short time. This brought on the big money people and operations . These operations are the greatest thing and moved the Whitetail business into the present and not staying in the past. My only disappointment is the deer have changed so much from what they were when they were put on earth. If you took a 1965 mustang and put 16 headlights , 27 side mirrors , 4 bumpers front and rear , and 21 antennas , people would say "Wow" and the shock and awe factor would be there , but then you have to top that to get another wow. There is no end to this , as we all know, but most buyers are just looking for a standard they grew up knowing and can afford. Do they want it to be pristine and maybe with a bit larger motor , well , yes would be that answer but still look like there memories.

Now for deer , my idea of the perfect market product is : Nice size body and strong powerful look , the rack should look like the crown on the most proud animal of its kind, it should have the standard 8- 10 point frame with extras here and there to make it unique and interesting . I like it if you can't see every little point at any one view and it looks a little different as it turns its head . Most of all , the deer should look proud of its rack and carry it and himself like royalty. I guess I would put a limit to antler size in the mid 200s for the max . If , in an unreal world , this kind of deer was achieved , and it was , but not exceeded in antler size , we would all be able to raise this deer with not much effort , it would be easy to sell and the ones smaller would be in a size range that with less range (150 - 250 ) instead of (150 - 600+ ) , then the prices would be much better. With the 250 top size limit , the hunter prices would be easy to afford and there would not be any discounting to sell other than when you have more supply than demand which is how the world works.

Will this ever happen , no . Things are as they are and the movers and shakers must keep their ball in the air . Raising over sized deer to stay in the game is how it works now and I am a relic and stick in the mud , I guess. Raising big deer and then discounting them to make sales doesn't really click to me. ....again this is just me. And I applaud all of the "big guys" that have made it and have no ill feelings to any of you. I am just glad it is not me having to try to "steer this vehicle down the road " . I do feel most all of the deer in our big sales have the "pen" look to them and would not be confused with a big wild one anywhere. Just a small lament here....money yes but the deer mostly. Here is a couple of pics of my pinnacle in my years of breeding deer. Sorry , I know I ramble.....Best of luck to all and all of us . Jim



IMG_0840.jpg


IMG_0837.jpg


IMG_0838.jpg
 
I respect everyone's answer on where we think we need to go....As long as we keep the whitetail deers best interest in mind. I have no problem with the big antlers.....as long as the whitetail deer can handle them....meaning.....being able to carry the antlers all year and shed them on his ....yeah there are some exceptions but you get my point........being able to clean his antler without the complications of antler infection because he can not clean them properly......being able to hold them up high and proud the way God intended them to be.......we as humans always manage to screw up a good thing.......call it greed....pride.......or whatever you want....we let it get in the way and usually something suffers because of it...(in this case the Whitetail). I am sorry but if I fail as a deer farmer...because I care more about the animal and it's majesty as God created it...then so be it.....I am held accountable by OUR GOD to treat this awesome animal with respect and dignity.....anything else would be a slap in our FATHERS face! This being said, I am not condoning anyone for their good fortunes in this business....but at the same statute if you have any doubt what so ever about wether you are treating your animals with the respect they deserve.....you better stop and take a real hard look at your program and make certain it is in accordance with what OUR FATHER would want it to be.......after all.....he created this awesome animal ....and without him where would we be???
 
There will be bigger deer made and then bigger than that.The sky will be the limit and then when it comes to a head...it will be over. If 200in is the norm now and discounted as to have sales then the 150 to 180 in will be worthless. Next year the bar will be raised again then the price will drop to cover the growth.
 
I see a few farms raising 200 inch two year olds and bigger but most farms are still trying to get to that point. Some farms may have a few but most farms still have alot of stuff in the 150 range at two. So what should a guy do to get all these big 200 inch two year olds.
 
Being young in the hunting preserve I received this same advice from Sam our opening year and honestly did not believe him. Thru the years he a I was wrong hunters came in and every group of 6 hunters were in competition for the largest in their class. Some only wanted clean typical 8 pointer but when they saw the non-typical 200 inch plus they shot and than said (my wife is going to kill me) we too charge on score. Our guides see no change in future and I asked them to review this thread and they agree. Thanks Sam for your honest and open advice words to bank on. Just one question unresolved for me. If we push to hard the unbalance and inability for buck to defend himself in preserve, antler infections can increase costs from mortality. How do we manage?



Merry Christmas to all and thank you all for being open to your ideas to this important thread.
 

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