Joined Apr 2009
2,617 Posts | 0+
Edgar, WI
John Swank said:Let's talk a little about the 3% who do attend and consign to the auctions. Say they consign a doe that sells for $3,500. Now lets figure in the expenses incurred to attend the auction, advertise, pay for booth space, food, travel expense, lodging, etc. $500 for a booth space, another $1000+ for print design, booth design and advertising, $250 travel expense, $300 lodging, $200 food expense and $100 misc.
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Since reading the post above I have wondered what I actually spent to attend each auction. Since I try and keep all receipts for each auction I attend for taxes I looked it up.
Instead of putting what I spent for each and every auction I will only take the HIGHEST amount for each category.
Gas was $198.29 (Note to self take Laurie's car from now on
Hotel was $221.98
Food hardly seems fair to assess to the costs since I do eat when I am home as well. But hey it is cheaper to eat at home also. The most I spent was $132.10
Booths tend to run at $400 each time. Some are even free to the consignors.
Print ads are $600 per full page ad.
I do have a big banner that hangs on the back wall of the booth and that cost me $198.37 That cost should be divided among the 8 or so times I am getting to use it though. So $24.80 per show.
Total bill per show (again using the highest numbers from each show) is $1577.17
Now that total got me an ad in the sale book that will be seen by who knows how many farms. Most sale books are kept for years and therefore give returns to the advertiser for much longer than the one sale event.
I also make numerous contacts that are difficult to put a price tag on. Gosh only knows how many sales I may make based on those contacts and the exposure obtained at each sale or event. Disregarding the actual animal/animals being sold at the particular sale event.
I can't stress enough how important I think it is for growers to attend at least one of these events each year. I know some people have special considerations that have to be accounted for. Spouses with special needs, outside jobs, children, church rules, tending to the deer farm its self. I myself don't leave the farm unattended during any type of deer function of any kind. I have relatives or friends that stay here and care for the deer and dog. But attending these events like auctions and state and national org meetings are very important to the growth of your own farms.
I encourage everyone to make at least one show per year.
Take business cards to hand out to others.
Ask for their business cards and or flyers and then make notes on them to remind you of who you spoke with. (I need to get better at this myself)
Talk with anyone and everyone. But don't get hung up spending too much time with any one person. I know how deer people can talk the day away, but you have many people to see and little time to do it in.
Watch.
Listen.
Ask.
See ya at the sales!